賽馬會「看得見的記憶」藝術教育計劃| 讓中國藝術文化蘊藏的故事與價值看得見
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賽馬會「看得見的記憶」藝術教育計劃| 讓中國藝術文化蘊藏的故事與價值看得見

\\Design and Cultural Workshop | 設計及文化研究工作室

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The 3-year Jockey Club “How Memory Sticks” Arts Education Programme is coming to a close. Extremely popular among the education sector and loved by students, the programme has also impressed even the most capable event organizers with its innovative event design and various interesting activities. Now, let us review how the programme organizer, Design and Cultural Studies Workshop (CnC), has introduced Chinese traditional art and culture to the public by integrating technology with a lively educational approach!

Commenced in 2018, “How Memory Sticks” aims to invite the public to look for various “traces” of Chinese art and culture in daily life together, and to discover the “invisible” memories that are full of modern significance in “visible” things. With “wares” as the theme, the first phase of the programme encouraged students and the public to explore the culture, history and artistic values behind each object by observing the wares in our lives. The second phase, themed on “architectures”, led the public into different architectural spaces to understand the “memories” carried within history and culture as well as their importance for our growth from four major facets: residence, garden, architectural value and style. The last phase focuses on “paintings” and aims to promote the public’s appreciation of Chinese traditional paintings through observing the subject matters such as characters, sceneries of mountains and waters, flowers and birds, as well as the brushstrokes, ink and colour, structure and placement, evaluation and collection in different Chinese paintings. By learning how to appreciate these paintings, the viewer could even catch a glimpse of the inner feelings and the ideal world of the ancients.

The core of the above three themes is “visible”. Traditional culture is not something that is far from our reach but actually exists in our daily life. With a down-to-earth and practical positioning, the programme has unearthed these treasures for everyone to see. 

In keeping up with the ever-updating trends of the online world, “How Memory Sticks” has exclusively launched a total of 10 multi-media interactive applications, namely “Candy Box AR”, “Chinese Courtyard AR” and “Dreamworld VR‧AR”, that make use of digital technologies such as Virtual Reality (VR) and Augmented Reality (AR) respectively. In these applications, learning and gaming are combined so that players are transformed into an ancient to design a paper fan or a garden for themselves or even become a resident in a Chinese courtyard, just as the ancients did. These fun-filled applications allow players to acquire on their own the knowledge and understanding of Chinese traditional culture with games, rather than being inculcated in a rigid and passive way.


“How Memory Sticks” has produced teaching kits with different themes, such as tutor manuals, teaching PowerPoints, worksheets, multi-media resources, etc. During the previous suspension of school classes in the city, the programme even organized online education workshops to provide online teaching support to participating schools. Therefore, over the last 3 years, the programme has been very well received by numerous local schools and teachers of relevant subjects, who actively participated in various educational activities. 

During the 3-year programme, the public could participate in “How Memory Sticks” via numerous ways, such as the “Family Portrait”, “Objects: Play(Back) Exhibition” and “Building of Bliss” public exhibitions organized during the first and second phase. In view of the social distancing restrictions under the pandemic, the organizer launched the “School-on-Hand” and “Exhibition-on-Desk” model sets to the delight and great enthusiasm of many different organizations. Moreover, “How Memory Sticks” has been providing extended knowledge and interesting anecdotes about Chinese and Western culture and art on their social media channels such as Facebook and Instagram pages, to inspire the public’s interest in self-study.

For more details, you can visit Jockey Club “How Memory Sticks” Arts Education Programme: 




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配合網上世界的時代潮流及多媒體應用程式科技,「看得見的記憶」亦開發了一共十個多媒體互動應用程式,如:「全盒AR」、「四合院AR」、「如果有山水VR‧AR」等,分別配合虛擬實境(Virtual Reality, VR)及擴增實境(Augmented Reality, AR)技術,讓公眾寓學習於遊戲。程式玩家可以瞬間化身成古人,學習從古人的思考角度出發,為自己設計扇子或花園,甚至成為四合院的住客,十分有趣。一邊玩一邊吸收中國傳統文化知識,自己心領神會,而非墨守成規的灌輸。